Acknowledge comments that are not specific to site-related public health issues, but explain that the comment is beyond the scope of the public health assessment. As you develop communication materials, you should work with the health communication specialist on your team to ensure that your communications—particularly written materials—follow these principles. When you want to market a product to a foreign country you need to first determine whether it is an individualistic society free-thinking culture or a collective society the peer group has the most influence on buying decisions. Trying to market a brand to international customers without researching is just asking for trouble, as companies have proven time and time again. Community involvement activities conducted during distribution of document e. Preparation of mailing list s. When considering whether and how to respond to public comments—especially those comments that contain arguably inflammatory statements—remember that in addition to the public comment section of the appendices, a log of all comments received is kept with the official site file as part of the site administrative record.
At a specific site, there might be several different community groups, each with a specific mission and goals. It is useful to research how effectively these can be utilized in campaign activities. The cultural contact may or may not also act as an interpreter, depending on his or her skills and experience. Again, fluency in a foreign language is extremely beneficial. China 20% is the largest in term of native speakers, followed by English 6% , and followed by Hindi 5%. Joint venture companies refer to the combined efforts of two or more businesses to their mutual benefit.
See for additional Internet resources. See also Whether a company chooses to partner with another foreign agency or hire an inside international marketing representative, the most important facet of building a successful international marketing campaign is the research they conduct. Without technology or third party support, this can be hard to manage. Pay close attention to the translation of the name of your product in the local language. Affected community members and involved community groups should be included when possible. During the initial reconnaissance of a site, the site team should identify any distinct groups within the local community e. As the language expert, a translator helps keep business transactions running smoothly across linguistic barriers and can prevent mishaps in marketing.
These days a company has to take a deeper look at potential markets than ever before because just about anything will sell if you market it the right way and in the. Not all community involvement activities occur at all sites. The concept of globalization can be traced back as far as the Roman Empire. Market research, like so many other sectors, is beginning to feel the aftershocks of the digital revolution. This means that almost anyone with the desire can market internationally, but will do so with varying levels of success, depending on the thought and research that is put into the international marketing strategy. Other agencies and groups e.
Individual who actively generates potential leads. You must be aware of laws like this if part of your product marketing strategy includes manufacturing or distributing your wares in a foreign target market country. Environ Epidemiol and Toxicol 2000 2:56-66. Takes lead on site team in developing and implementing community involvement activities; manages and coordinates community involvement activities with site team, the community, other groups and agencies; conducts community meetings; works with media; and develops culturally-specific materials, such as fact sheets. Other distribution channels can include newsletters or e-mail lists of local organizations or community associations, and bulletin boards e. For instance in Malaysia, if you are an agricultural business and you want to buy land to produce fruits and vegetables to sell there, any land purchase is subject to approval by the government and may come with other restrictions too. Again, the community involvement specialist on your team can help you develop a plan and approach with any community involvement activities, but it is important for the health assessor to know what to keep in mind in his or her interactions with community members.
New partners may emerge with offers of support that may require adjustments in the strategy. Marketing Managers What do they do? When using this approach, the site team is able to control what information is disseminated to the public and when. A typical countertrade exchange today would involve a seller from a high-income, industrialized country and a buyer from a low-income country where hard currency is scarce and tightly controlled by national institutions. A very good reason why companies need to consider international marketing is to get a piece of the over 10 trillion dollars of goods and services that are traded across borders each year. Obtain insurance coverage against expropriation, nationalization, confiscation, and terrorism. Customers who live in foreign markets have different buying habits, preferences, and priorities than the customers they're familiar with.
Compete effectively with multinational brands. Political Instability or Environment : Different political systems democracy or dictatorship , different economics systems market economy, command economy, and mixed economy , and political instability are some of real challenges that international markers have to face. Firms with extensive international involvement are more likely to have an organizational structure with regional divisions. In the more prosperous countries it is taken for granted that you can buy goods internationally and pay for them with such things as credit cards, debit cards, online payment processors and cash transfer businesses, but that is clearly not the case everywhere in the world. In addition, community-level work, e.
Political and Legal Factors A. At a specific site, there might be several different community groups, each with a specific mission and goals. A little known fact is that brand equity across the world has been declining for over a decade. International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. Market researchers need to adapt to this new, data-rich environment and equip themselves with the abilities needed to utilise traditional methodologies, while also knowing how best to deploy new techniques. Your business and your international marketing team must be aware of any quotas a particular country may have in place when you are deciding where to market your goods and services internationally. For small and emerging businesses, going global is a significant undertaking that could disrupt existing business activities.