Begin slowly - underline the details and sketch out the business case study description map. For example, using Aquafina in substitution of tap water, Pepsi in alternative of Coca Cola. Step 3 - Kingsford Charcoal Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. And the buyer power is low if there are lesser options of alternatives and switching. First of all, since the business of. Recommendation I would highly recommend Kingsford Charcoal to increase additional media spending to capture more charcoal market share.
Kingsford only have two main competitors in the market, Royal Oak and private labels. After introduction, problem statement is defined. Kingsford is seen as a top quality product, specially when when compared to non-public label. Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Is these conditions are not met, company may lead to competitive disadvantage.
The Kingsford Products Company is the leading manufacturer of charcoal in the U. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. However, the summer of 2000 represented the first softening in the category in several years. These attitudes associated with regular exclusive users also indicate that they are less likely to use gas grilling as a method. The Wooden is progressively charred mainly because it drops from 1 hearth to the next. However, the summer of 2000, the first softening in the category in several years.
The sweeps can also include the ingestion vents and in order that they double being an air ingestion damper at The underside. You have to recommend business unit level recommendations. Kingsford also became of part of the Clorix's portfolio in the year 1973. A rewritten version of an earlier case. This is a long term solution to decreased revenue. Often companies can easily see the unfulfilled needs in the markets but they are difficult to serve as there are costly barriers.
This niche contributes to perceived value. However, poor guide reading will lead to misunderstanding of case and failure of analyses. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. During most of this time, coal category as a whole has grown as well. If the company holds some value then answer is yes.
Santa surprised him with his coal in a visit to his house. Whereas, the opportunities and threats are generally related from external environment of organization. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. Forces students to step into the brand manager's shoes, analyze the reasons for the current situation, and come up with recommendations related to pricing, branding and advertising, and merchandising and promotion of the Kingsford brand. We will begin with identifying current business orientation of Kingsford. However, Kingsford has not raised prices in several years since 1998. Analyze the areas that you need to sort out while launching the products to wider market and what are the challenges the firm will face in market place.
Kingdoms Charcoal should target people who use charcoal grills category and instant acceptor grilles consumer , who exclusively use charcoal. Kingsford had been driven heavily by sales and merchandising activities, but not so much with advertising in mass media. Advertising also needs to focus on rekindling the interest of charcoal grilling in order to differentiate Kingdoms from gas grilles. The challenging diagnosis for Kingsford Charcoal and the management of information is needed to be provided. Often readers scan through the business case study without having a clear map in mind. What is your action plan? This will not only help in assessing the strengths and weaknesses of the competitors but also help in defining and positioning of the product.
However, imitation is done in two ways. Step 10 - Critically Examine Kingsford Charcoal case study solution After refreshing your mind, read your case study solution critically. Initial reading is to get a rough idea of what information is provided for the analyses. Their competitors though have recently raised their prices, resulting in an increase of market share for Kingsford. Though before we move on to what can be done about the situation, we have to first understand the company itself.
These five forces includes three forces from horizontal competition and two forces from vertical competition. However, introduction should not be longer than 6-7 lines in a paragraph. . Market Potential Analysis of Kingsford Charcoal Market potential analysis comprises evaluating the overall market size of the related product that the firm is planning to launch. Step 9 - Take a Break Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. In terms of segmenting heavy charcoal users, there are three categories regular exclusive users that exclusively use charcoal, instant exclusive users that only use instant charcoal, and instant acceptors that are accepting of both types.