I have to prepare a 1,050-1,400-word paper justify the importance of marketing research in the development of Kudler Fine Food¡¦s. The organization and culture at Kudler focuses on the customer and the employees. Customer, Food, Marketing 819 Words 3 Pages Marketing Kudler Fine Foods has decided to launch a product in both domestic and international markets. One way to satisfy customers is to offer a changing selection of products since customers always appear to be demanding something new. Kudlers first plan of action is to host parties in each store to show their customers how to prepare gourmet specialty foods.
Since the opening of the first location, Kudler has opened two more locations in the San Diego area; Del Mar in 2000 and Encinitas in 2003 About, 2011. The vision of Kudler Fine Foods is to become the premiere gourmet grocery store for shoppers who are interested in purchasing the finest meats, produce, cheese and wines Kudler 2003. Competition intelligence Kudlers will receive information regarding their competition both internally and externally. This paper will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. Whether it be a product: cosmetic, mechanical, clothing or a service, the best way to market yourself and your product is by believing in the product or service. The marketing campaign must be carefully designed and implemented to provide the expected increase in profits. Once information gathering is done, Kudler Fine Foods must conduct an analysis and then implement the strategies.
Kathy visits each of her stores regularly and does a lot of the back office work so her management team and sales associates can interact with the customers on a regular basis and keep up an exceptional rapport with repeat and new customers. Since Kudler Fine Foods is serving a niche market, it is prone to face direct as well as indirect competition from external sources. Kudler Fine Foods has been growing extremely fast and they want to open new locations within their industry. The organizational behavior aspects of Kudler Fine Foods will be examined and explored specifically in regard to its apparent organizational culture, organizational structure. In this proposal, we will outline the corporate culture and analyze the organizational structure. It is always a wise idea to retain the customers than to attract new customers and the value customers look for should be provided to them. Now with three stores and a fourth due to open soon, a new database management system must be put into place.
This online system will allow existing customers to place orders and pick up upon arrival at the store. Her vision was to create one store that would stock a wide selection of the freshest ingredients as well as all the tools a gourmet cook could ever want. Create a horizontal and vertical analysis for the balance sheet and the income statement. Each approach considered will present strengths, weaknesses, opportunities, and risks that management must carefully consider. Kathy's creation of a local upscale specialty food store has proven that business is good in the fashionable shopping centers that Kudler stores are located. To ensure customer participation, each customer will be entered in a contest and be eligible to win high ticket items Kudler Virtual Organization, 2006.
An analysis is done to understand the importance of competitive intelligence in regard to the development of Kudler Fine Foods marketing strategy and tactics. The firm must engage at strategic planning to clearly define objectives and built a strong internal structure in order to assess both the internal and external situation to formulate planning, implement the strategy, evaluate the progress, and make adjustment as necessary to stay on track. The benefits… 1109 Words 5 Pages Kudler Fine Foods is an up scaled epicurean gourmet food shop that was founded in 1998 by Kathy Kudler. The next section takes into account the present computer system of Kudler and to highlight the software and the hardware required for getting the right picture of what requires to be done. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. The sales and marketing department has approved additional expenditures on market analysis through size and opportunity studies, food marketing trend studies, and benchmarking.
Advertising, Creativity, Customer 1108 Words 5 Pages Kudler Fine Foods Kudler Fine Foods was founded by Kathy Kudler. This consultation will evaluate the marketplace competition… Words 905 - Pages 4 Kudler Fine Foods Kudler Fine Foods is a specialty food store with three locations currently. The original store launched in La Jolla in 1998 by Kathy Kudler, a creative thinker who wished for a place where she could purchase everything she wanted so that she could make dinner and thought that opening a chain of gourmet markets was the answer. The stores are designed for the consumer that likes to cook gourmet meals without shopping all over town. Tactics to implement the strategy v. Introduction Throughout this paper, I will explain the marketing research on Kudler Fine Foods.
Any tactic a business can use in analyzing their own web-site through the eyes of their customer is a very strong use of competitive intelligence. They are strength, weakness, opportunity and threat. To create an effective marketing strategy, careful research of competitor intelligence and future economic growth is applied to eliminate barriers in expanding services and improve customer satisfaction. Kudler Fine Foods can also perform primary research to gain information by monitoring sales levels and amount of effectiveness of previous company practices. Kudlers is selling gourmet food, so they must focus on the best possible quality foods as well as outstanding customer service. Developing a sound strategic plan gives the company a direction for the present and future.
The business that can master the tools available stands a greater chance for the sustainable competitive edge. Improved Customer Experience Kudler will improve its customer service by refocusing employee training on the importance of customer service. Cheeses and specialty dairy products Not only does Kudler Fine Foods sell the ingredients that are being used for cooking meals but home cooked meals are also sold at the store for the purpose of making cooking easy and to further expand its operations, Kudler Fine Foods use marketing research as a very strong tool University of Phoenix, 2007. The museum of arts, just as its name suggests preserves artifacts from different cultures ranging from paintings to sculptures among other most common forms of products of arts Sporre 20. They want to be a bigger company and have the biggest sales in their area. Improved color and flavor: Because of absence of the use of artificial products or chemicals which produce a bitter or dull taste in fruits and vegetables, food produced organically is rich in flavor and also it appears better. Because both operations and information systems management deal with specialized issues related to control Gomez, p.
Customer Loyalty Program Kudler is alo introducing a frequent shopping program. Though, there are many ways to obtain the data which include the descriptive research which usually involves trying to find the frequency that something will take place or the extent of. Organic Food: The Healthy Alternative Few people can deny that over the last few years a major trend in healthy eating has developed: organic food has become a big business. Why is marketing research important to developing marketing strategy. The company maintains several systems including strategic plan, legal, finance and accounting, sales and marketing, human resources, and operations.