Levendary cafe real company. SWOT Analysis of Levendary Café 2019-02-10

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Business strategy/ Discussion Board (Levendary Cafe) Assignment

levendary cafe real company

Have a positive impact on customers U. Secondly, Levendary Cafe is spreading too fast in China. They should prevent this situation happening again because there will be no redo in the future. Acquiring a closer bond with the president of Levendary China will smoothen operations leading to company integration as a whole. Send your data or let us do the research. This report throws light on how the company was facing problems because of their stagnant marketing strategy. Then Chen demonstrated he was a local baron with his in depth knowledge of the Chinese market and was familiar with the neighborhoods in Shanghai and Beijing; his real estate knowledge was a major asset for the Levendary brand.

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Levendary cafe case study Essay

levendary cafe real company

Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study. China has a weak uncertainty avoidance that will be beneficial for Levendary to do business successfully. The lifestyle trend to go out to eat was growing which supported expansion in the food services industry. Example 1 The flow of silver, economically and socially, was fueled by greed. Chinese employees tend to be more collective in their approaches Hofstede. Chen was clearly a go-getter who had evolved to become a local baron. Alternatives and Recommendations Alternatives Mia Foster is left with a very difficult decision at the end of the Levendary Café case study.

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Levendary Café

levendary cafe real company

These assets will be particularly helpful when determining store locations and will speed up the process of permitting, incorporating, and staffing stores. The current financial reports are being sent to the U. Femininity, the two countries have a comparative score. Foster should also sit in on meetings between White and Chen to ensure that she is fully aware of the stage and status of the Chinese market entry initiative. In addition Chen, while he is from the Chinese culture, had many experiences and training in the United States. Unlike in the United States where the concept of Lavendery Cafe is uniform and standardized with slight variations to accommodate a specific peculiarity of a regional market i.

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Levendary Cafe Case study Essay Example for Free

levendary cafe real company

He is Bilingual in English and Mandarin Chinese. This report will also look at problems with standardization in the China operations. China follows Socialist law, which influences countries regulations that were formerly owned by the Soviet Union. Because it seems that the proper communication is missing. Price elastic in terms of changes in food prices will cause a large change in the demand of X food product ie.

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Levendary Cafe: The China Challenge by Dhairya Desai on Prezi

levendary cafe real company

Levendary Cafe: The China Challenge. The company has been going through rigorous changes to keep up with the strong Clearly explain. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. The cost and revenue: : a specialized team should invistigate why the composition of expenses of China operations is quite different than U. He had strong connections with many real estate agents in China which helped him to locate in prime sites at fair price. Step 10 - Critically Examine Levendary Cafe: The China Challenge case study solution After refreshing your mind, read your case study solution critically.

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Levendary Cafe: The China Challenge

levendary cafe real company

Strategically, many of her corporate staff have become concerned that the company's major expansion into China is moving too far from Levendary's well-defined concepts of store design and menu. Because of the networks that Chen began with, there are an abundance of stores located in populated areas with high human traffic that are beneficial to becoming a profitable restaurant. Deadlines are very important to Americans. The first of which is that Chen was originally hired by Howard Leventhal therefore Chen believes that Mia is not his superior. Will be the most difficult task as there are many factors to consider, some are long term, as taste which requires high promotion especially if the market is very stable, which means high costs are expected.

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Business strategy/ Discussion Board (Levendary Cafe) Assignment

levendary cafe real company

But for the recognition purposes the outlook stays the same. Louis Chen: in addition to Chen possessing excellent academic background, he had the energy and entrepreneurial spirit that is imperative in the growth of the China market. Each restaurant location that Chen opened had different menu options and did not operate using standardized methods. It conglomerates the desire for music and coffee to bring a community place where coffee and music come together to learn enjoy and share music over a nice cup of coffee with beautiful environment. Upon entering into the Chinese market, Levendary Café has lost this brand focus.

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Levendary Cafe: The China Challenge by Dhairya Desai on Prezi

levendary cafe real company

Time line also provides an insight into the progressive challenges the company is facing in the case study. Foster who is a good communicator should make everything clear to Chen and let him know to which extent his changes are acceptable and to emphasize on the identity of Levendary and the image that they want consumers to have. The entrepreneurial Chen has resisted attempts by Foster and others to discuss corporate plans for China. Property is owned by the state as well as enterprises. I believe that Levendary Café has the knowledge and the resources to expand into other foreign markets, such as other Asian markets, if they use the Chinese market as a basis for comparison. Strategy and Recommendations There are several strategy options that are available to Levendary café;The first option would be to close the entire operations of Levendary café in China and leave the market either temporarily until there is an effective planning strategy before re-entering the market or permanently and shutting all its operations.

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Levendary Cafe: The China Challenge

levendary cafe real company

Time line can provide the clue for the next step in organization's journey. Due to this lack of experience Leventhal trusted Chen with implementing the needed actions to grow a successful franchise in China. They have several clashes with regard to their business strategy as well as their formats in their financial report. He was familiar with the neighborhoods in Shanghai and Beijing since he had long experience as a retail property developer, so he knew the impact of store location on profitability. He had never had his business interfered before by anyone from the Denver Headquarters so he put his back up when Mia started to interfere with how he was running his operation. The score beside each dimension determines how much value they place towards each dimension. This report also highlights about… 2229 Words 9 Pages 1.

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Levendary Cafe: The China Challenge by Dhairya Desai on Prezi

levendary cafe real company

There was a tremendous increase in the number of women workforce and middle class population. Café Coffee Days offers three different formats of stores, ranging from a smaller grab and go coffee shop to a larger café with areas to sit down. Subsidiary 12 Alternatives and Recommendations 13 Alternatives 13 Recommendation 14 Action Plan 14 Additional Questions 16 Works Cited 18 Introduction Levendary Café has grown from a small restaurant that offers soup, salad, and sandwiches in Denver to… 1577 Words 7 Pages Levendary Café was born as a small soup, salad and sandwich restaurant. United states of america are price inelastic; changes in price of food will not cause a large change in demand for the product. Identification of Main Issue The case presented a number of main issues that Levendary Café faced during the expansion into the Chinese market. They are committed to serving their customers in comfortable, friendly environments. Levendary Café China operations has three areas that need to be standardized: look and feel of the restaurant, menu options and accounting practices.

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