If girls and boys want jeans, other ever better products will not do. The stages in this process are marketing, suppliers, employees, shareholders, customers, the company, general public. It can adopt such a purchase policy which gives bargaining power to the organisation. They have also to adapt themselves to their child care services, labour welfare programmes etc. Introduction In this report I will be trying to help and advice marketing manager of Dynamic International Ltd.
Technology: Technology has an immense impact on our daily life and life-styles, our consumption patterns and economic well-being. New technologies that provide superior value to satisfying consumer needs stimulate economic and investment activities. It consists of individuals, groups, organizations, agencies and others with which the firm deals during the course of its business. The macro marketing environment takes into account all factors that can influence an organisation, but are outside of their control. In order to deal with these factors, firm must understand their so that positive and negative factors would be managed accordingly. These forces include wholesaler, retailers etc.
For example, if a retail seller is a reputable name then this reputation can be leveraged in the marketing of the product. These five environmental factors are technology, demographics, government, culture and economics. Good corporate governance should be judged not only by the productivity and profits earned by a business firm but also by its social-welfare promoting activities. Women in some villages of Haryana protested against liquor shops being situated in their localities. Natural Environment Trends : Natural Environment Trends Shortage of raw materials. In case new brand needs a new plant and machinery, it gives rise to its financial culpabilities. Thus, the total population consists more of old people and babies, there is more demand for medicines and walking sticks.
For instance, India through rich in natural resources remained poor and underdeveloped because available resources had not been put to use due to lack of adequate capabilities of Indian business class. They provide resources needed by the company. Competitors: The competitive environment consists of certain basic things which every firm has to take note of. Driven purely by the motive of maximizing profits, they cause irreparable damage to the exhaustible natural resources, especially minerals and forests. The company in order to come out successfully has to adopt means which may help it to outmaneuver. Thus, marketing is an important link between a business firm and its ultimate buyers. As marketers we call the process of managing internal change 'internal marketing.
Vietnam is young, the average age of Vietnamese is 23. The environment which is not specific to a particular firm but can influence the working of all the business groups is known as Macro Environment. Below are few examples of such change. Publics can take the following forms. Natural Environment: Natural environment is the ultimate source of many inputs such as raw materials, energy which business firms use in their productive activity.
The age group of people is divided into many sub-divisions by the organization. They can influence the performance and day to day operations of the company, but for a short term only. The Indian laws are being amended to ensure that these drinks must not contain pesticides beyond European safety standards. They combined together; provide resources that are needed by the company. Conclusion Microenvironment and macro environment, both cover the overall environment of business. Private sector operations were limited mainly to the consumer goods industries.
For example, in India the firms producing cotton textiles are mostly located in Bombay, Madras, and West Bengal where weather and climatic conditions are conducive to the production of cotton textiles. Now a days, a business firm to be successful, must find customers for its products. Citizen Public: It includes consumer organizations that can question the decisions of the organization. The supplier of a company holds the power when they are the only one in the market or when they are the largest supplier of the goods. Macro Environment : Any organisation is industrial and trading operates within an external environment that it generally cannot control.
Take the examples of real estate. Many large firms such as Reliance industries have their own power generating plants so as to ensure regular supply of electricity for their manufacturing business. Perhaps the most important breakthrough is miniaturization of electronic products. The General Public: The satisfaction of general public is a duty of organization. Demographic Environment: Demographic environment includes the size and growth of population, life expectancy of the people, rural-urban distribution of population, the technological skills and educational levels of labour force.
However, only two are mostly serious prosperity or boom and depression or doom. Natural environment also affects the demand for goods. The competitive environment consists of certain basic things which every marketing manager has to take note of. Inflation of wild dose is good for everyone but wild rise is bad for the society particularly middle and poor class. Besides, a business firm has to compete with rival firms to attract customers and thereby increase the demand and market for its product. This environment is a major aspect of the macro-environment as any consumer who wishes to act on their desires must be able to have the purchasing power to initiate the transaction.
Thanks to the efforts by environmentalists and international organisations such as World Bank, the people and the governments have now became conscious of the adverse effects of depletion of exhaustible natural resources and pollution of environment by business activity. This inflation poses a real problem in managing marketing programme in that as to how to price the products and how to control the costs. The costs of the organization are reduced with the utilization of the services of resellers, but it can cause problems in the smooth working of the entire system. The research and development department. Normally the customers are not in a same group, they are individuals, business enterprises, institutions and government. A firm has different categories of customers. The enhancing market of china is getting attention of marketers around the world.