The principle behind captive pricing is to establish a selling price below cost but make the difference up in sales volume. Ex: a drug company selling a drug that increased risk of heart attacks. As a marketing consultant, explain the following marketing terms to one of your clients: a Point of sale materials Ch-16 b Relationship marketing Ch-1 c Packaging Ch-8 2015 Sep Q4 6. The price for the 5 Liters canned pack is 12,000 Ks which is slightly below the market price of competitors. Price in marketing includes the 4 Ps that is product, price, place, and promotion. This product has the valued added of the reseller of the product. Discuss the key internal and external influences on the pricing policies to be adopted for products and services.
Analysis is the critical starting point of strategic thinking, and assessment becomes one of the primary concerns for it. When complex technology dominates an industry, who is typically responsible for generating ideas and searching for technological breakthroughs within the organization? He used the media advertising and social media. Describe the major influences on consumer buying behavior and explain the approaches that can be used by marketing organizations in order to influence consumer behavior. Coffees sole in outlets are both gourmet coffee and instant coffee like 3-in-1. Satisfaction of consumer needs and wants is the focal point of the marketing philosophy and the customer is considered to be king. Lubricants and engine oil are essential to the automobiles and machines. Other individual factors such as perceptions, motives, interests, attitudes, opinions, or lifestyles, are much harder to understand because they do not clearly coincide with demographic characteristics like age, gender, or income levels.
This exam paper contains Sections A, B, C and D. The steps involved are: - Select an appropriate profile to market your business: this includes the documentation about the competitors and positioning of them in the market. In the consumer market, major buyers are car owners who maintain their cars themselves or through the car servicing workshops. This way more end users can be reached to share the information regarding the services and their needs online. Developing marketing strategies and plans quiz with 63 multiple choice questions. He is using the door-to-door delivery to the car workshops in Yangon and a main distributor appointed for the distribution outside Yangon.
Growth in the use of lubricants in Myanmar is between 8 and 9% each year, according to Chapman. What kind of marketing messages should be written to these audiences? The private car owners are actually professionals and financially privileged people despite of increasing number of car owners as the car price dropped compared to earlier days prior to the present government. There are many lubricant brands in Myanmar. Examples that show operational excellence are Dell and Wal-Mart. Which of the following statements is indicative of the way the marketer views the market? Your browser either does not support scripting or you have turned scripting off. All of the following would be considered methods of product differentiation except a. A vision determines what the company should work toward, in the light of long-range opportunity.
Here the strategy is specific to provide a basis for action — not ordinary markets but high- priority ones numbering four, and not ordinary companies but only large and leading companies. Marketing manager interview questions and answers to ask, to prepare and to study for jobs interviews and career. The difference between low class and upper class in our society is defined strictly by income. The shops are expected to be popular in Yangon and gaining increasingly the brand awareness and high scores of customer satisfaction. Customer wаs given the utmost importаnce. As a newly-appointed Marketing Manager, explain the following marketing topics to your staff: a Selective distribution b Intensive distribution c Exclusive distribution 2015 March Q3 5.
They eventually did come around, but this is a good example of being defensive. How does the brand strategy followed by the company? Resources to meet functional goals iii. It would appear that the pricing objective Procter and Gamble managers use in pricing Tide is to a. Why is branding crucial for the company? The foods and drinks offered in Ya Kun are in Singapore and Malaysian style, with high hygiene standards, but with affordable and reasonable prices. Explain what you understand by the following marketing terms: a Product mix b Product positioning c Product development strategy 2015 June Q3 5. The comparison of the prices is being done that the end user has to pay. Place the entire examination paper, together with the answer sheet, in your examination answer script.
What are the strategies that will help a company to compete in the market? Identify the main influences on consumer buying behavior and explain how marketing campaigns attempt to influence consumer behavior. Discuss the main criteria you would consider in selecting a brand name for a product or service. They also continually push for excellence, as their open-ended nature always leaves room for improvement. Auto magazine was chosen to insert the ad and discount coupon. What are the different traditional marketing channels available? The product needs to be consistent with the value and the services need to be exceptionally well.
What is short term marketing planning? An Example would be Nordstrom. What are the marketing strategies that help a company give its best result? Goals across and within functional areas should also mesh together. The company fails to maintain operational efficiency and cost. Marketers of highly complex products must recognize that consumers are quite risk averse and need a great deal of information to help them make the right decision. Building a channel also allows the meeting of the larger goal to be simpler and can be achieved in very less time. In these kind of situations, a customer is likely to spend a great deal of time and money to make sure they make the best decision. A term used in manufacturing and business to describe the broad range of activities concerned with efficient movement of finished goods from the end of the production line to the customer is a.
This also allows in increment of the sales and attracting more customers. Discuss the stages of the Product Life Cycle and identify the main advantages and limitations you would associate with this model. Similarly, 19800 buses and 3. What does the brand of a company reflect? A channel can be built of qualified resellers and consultants to provide convincing prices for the market by seeing the size of the market the customer wants to set up. Strategic marketing involves the development of the prospects and communication with the customers to sell and manage the services provided to the customers.